Erlina Suharjono’s 30-year entertainment and media career spanned across Cathay Organisation and Warner Bros. Pictures International (WBPI). At Cathay, Erlina held multiple roles as Vice President and General Manager of the Singapore entertainment division. In the 24 years spent at Warner Bros. Pictures International, Erlina led continued, strategic growth and management of WBPI’s marketing and distribution operations throughout Asia, including China, a challenging market in both censorship and limited film quota. As the Executive Vice President Asia Distribution and Managing Director of China and Hong Kong, Erlina held a supervisory role for all Asian offices, marketing, distribution and localization for the studio’s theatrical products.

Erlina was honoured with the “2015 Cinemacon Passepartout Award”, playing a pivotal role expanding the moviegoing experience in Asia. She was also awarded “2007 Distributor of the Year” by CineAsia. Beyond studio operations, Erlina oversaw all distribution and marketing activities by the Studio’s network of affiliate offices and licensees in China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand. Formulating release strategies, regional marketing campaigns, including media, research, publicity and promotional activities were some of her core responsibilities. She acquired local Asian films, assessed new markets for the strategic realignment of Warner Bros. businesses in Asia and oversaw licensing of Warner Bros. Pictures’ theatrical rights to Cambodia, Mongolia, Myanmar, Bangladesh, Pakistan, Sri Lanka and Vietnam.